Bunton said: “At Kit & Kin, everything we do is based on creating products that are better for baby, better for our world, and give back. We’re honoured that our customers trust us to provide gentle, sustainable products that are as kind to the planet, as they are to their littles ones’ skin.
The B Corp certified brand was founded by former Spice Girl Emma Bunton. The company said that its new packaging is “made from 100% recyclable paper”. Kit &Kin added that it is the first nappy range to move into paper packaging.
“We are committed to protecting our world as best we can and are always looking for ways that we can do better, and reduce our environmental impact further. We are so proud to have made this move to paper packaging and to be the first UK brand within retail to make this change.”
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